10 March 2010
Video Benz the truth over coffee and bikes
Velorution's stylish blog has drawn our attention to a silly video promoting Mercedes Benz, which apparently is some sort of motor vehicle manufacturer.
The video shows a commuter race between a cycle courier and a man driving a Merc. The courier wins, though only because he ignores 'traffic rules' (right).
Also, he had urgent dance music to cycle to, whereas Mercman only had languid baritone sax and vibes, and some people lazily clicking their fingers, which clearly slowed him down.
However, the driver is the real winner. Because, as the two share some coffees afterwards, the cyclist realises with envy that the automobile can supply something he can only dream of: heated footwells and multiple cupholders (right). Damn! But of course! No wonder cycling only has a two per cent modal share!
I need hardly point out that this video is a travesty, a farrago, a calumny, and what my old British Library colleagues would have learnedly called a tissue of bollocks. Because of course bicycles have cupholders (right).
How else do you think I get that bottle of wine home from the supermarket without panniers?