04 May 2010

Cheers! Brewer celebrates bike trip with special ale

We spotted this special cycling beer on sale in a Shropshire pub over the weekend, during a biking break in the hills round Church Stretton.

The one-off 30-60 Challenge ale comes from Wood Brewery, based in Craven Arms (that's a place, not a pub). It marks a bike trip by its MD, Edward Wood. He's celebrating his 60th birthday (and the 30th of the brewery) by cycling from Land's End to John O'Groats, and he starts today (he's on Twitter, too).

Edward is raising money for Midlands Air Ambulance, and 10p from every pint goes towards to the charity. The deliciously hoppy brew quickly became the official beer of our weekend too. In the Green Dragon pub in Little Stretton - which, incidentally, does quite the best pub chips any of us could remember - we must have contributed enough to buy them a helicopter already.

Good luck, Edward. We think the idea of celebratory biking brews is an outstanding one. Perhaps you might do some commissions for us, too, when you get back?

Anyway, here's some ideas for one-off, London-based, cycling ales:
Cycling Superhighways Special - identical to beer that was there before, only coloured blue
Boris Blond - lots of fizz and energy, flows smoothly, but no taste
Council Cream - dull and thin; only comes in half-measures, and liable to give headaches
TfL Tipple - mostly froth, and a watered-down feel


  1. I note that the brewery is very close to a village called Peddler's Rest!

    [actually it's called Pedlar's Rest, but...]

  2. Just a few miles to the east near Ironbridge at more or less the same time I found this cycling-related tile (in a tile museum) - http://www.cyclestreets.net/location/22483/

  3. There's a beer from the New Belgium brewery in America called Fat Tyre, which apparently is named the brewer's mountain bike trip across Europe, visiting breweries on the way...

  4. According to Wikipedia, "The "Fat Tire" bike is so strongly associated with New Belgium Breweries that employees of the brewery are given a 'cruiser bike' "like the one pictured on its Fat Tire Amber Ale label" on their one -year anniversary with the company"