08 August 2010

More bikes on drinks labels. Sweet

Bicycles on wine labels are pretty common, as previous posts (1, 2) have mentioned.

However, there are also teetotal drinks labels featuring bikes. We spotted this one on a bottle of Monin Syrup in a cafe-bar the other day, for instance. It's a standard element of many cocktails, evidently just the sort to pep you up as you cycle from Paris to Roubaix circa 1903.

But 'gum'? Have we been getting it wrong? Is it to drink, or fix your tyres with?

1 comment:

  1. Apparently gomme syrup is a high-sugar syrup that contains emulsifier E414 to prevent the sugar from separating out, which results in a smoother texture. E414 is better known as gum arabic...