Another candidate for 'inappropriately sited Barclays London Hire Bike Scheme docking station of the week': this one's at Cheapside, in the City.
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What is real cycling?
It's not about lycra. It's not about racing, or saving the world, or crossing the Nullarbor Plain alone except for the film crew.
It's about the best way of commuting, shopping, sightseeing, socialising, partying, and generally just getting from A to B every day: by bike.
It's about the best way of commuting, shopping, sightseeing, socialising, partying, and generally just getting from A to B every day: by bike.
This blog was maintained daily from Jan 2009 to Sep 2010, and occasionally from then until 2013. My new blog, from Feb 2021, is at e2e.bike. It has hundreds of pages on cycle-touring across Britain, Ireland and the rest of the world.
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Surely this should be seen the other way round. Barclays now have a large advert for their bank in front of a rival, something they would never had got via conventional poster ads.
ReplyDeleteThink £25M (paid over 5 years so only £5m in 2010) was money very well spent by them.
Adam
Ah, fair point, Adam. Wonder if the Nationwide boys are miffed that there's this big blue Barclays site outside their front door. Maybe it was one of them that attempted to sabotage the launch by plastering some bikes with stickers carrying anti-Barclays messages.
ReplyDelete