The Mintel report that explained the boom in bike sales as middle-aged men buying expensive road bikes has been picked up by the wider media.
As we mentioned here last week, Mintel’s report said the number of bikes sold was in fact going down. The ‘boom’ in sales is in value, not numbers.
But it hasn’t stopped the story taking off. The BBC website, for example, introduces us to the acronym ‘mamil’ – middle-aged man in Lycra.
This blog does not feel particularly aligned to either elastic copolymer fabrics or seven-grand Pinarellos, and so suggests the following Real Cycling acronyms as more in line with our experience:
WHIRL Wears Helmet, Ignores Red Lights
COWPOO Celebrity On Wheels, Photo Opportunity Only
PRATFACE Politician Riding Around Town, Followed by A Chauffeur on Expenses
BIOGRAPHER Blogs Instead Of Going Riding And Posts Hackneyed, Endless Rants
CLONE Cycle Lane Of No Effect
I'm sure you can come up with even worse.