
Propaganda, like a lot of TV presenters I expect, is more effective the less clever it is. So I've always rather liked the simple ploy of Sustrans's books: every single picture has a cyclist in it somewhere. The message is hardly subliminal, but it works: bikes are the right answer for everything.
I had this in mind last week. I was breezing around town taking a pictures for work of various London spots. They'd all been featured in an 1870s photo album recording the look of London's streets and buildings. (The entire album is on the British Library website.)
I was taking exactly the same views from the same spot, to show how things had changed, or not. It involved a few hours visiting around 25-30 places each for 15 minutes or so, all within a two-mile radius or so.

But on a bike it was just a delightful way to spend a couple of half-days, nosing round back streets and lanes in the city that have been unchanged for over a century in their non-provision of bike parking.

St John's Gate, Clerkenwell (top; see the 1870s version);
Canonbury Tower, Islington (bottom; see the 1870s version); and
Great St Helen's, off Bishopsgate (middle; see the 1870s version).
And, as you can see, I've done the Sustrans thing, and smuggled in cyclists wherever I could. Oh, very subtle. Maybe I have a career in propaganda. Or at least as a TV presenter.
No comments:
Post a Comment