I'm not a fan of people using bikes as ad hoardings - there's little enough cycle rack space as it is in most city centres.But this one, in Briggate in Leeds on Saturday morning, was intriguing. Why is a Man and Van advertising on a bike?
Presumably it's target-market psychology: the manandvan customer is likely to include the person who cycles everywhere - just the sort of person who would notice a parked-bike advert. And blog about how they're not a fan of people using bikes as ad hoardings.
(Actually, it is possible to move house by bike, as I know from doing so twice this year. But it needs a trailer and a lot of journeys.)
You're right that he probably thinks that people who ride bikes are exactly the kind of people who need help moving. I've never moved by bike, I admit, but since I own a folding bike, I store my bike inside most places I go, and don't really have much need for bike racks. So it seems like he's annoying one portion of his market by taking up space at the rack, and missing another portion, who don't use bike racks at all.
ReplyDeleteI am also not fan of people who use bikes for ad hoardings. These are some pics which shows how they used bikes for that purpose.
ReplyDeleteYou're right that he probably thinks that people who ride bikes are exactly the kind of people who need help moving. I've never moved by bike, I admit, but since I own a folding bike, I store my bike inside most places I go, and don't really have much need for bike racks. So it seems like he's annoying one portion of his market by taking up space at the rack, and missing another portion, who don't use bike racks at all.
ReplyDeletehttp://bwrmanandvan.com/home