Bicycles on wine labels are pretty common, as previous posts (1, 2) have mentioned.
However, there are also teetotal drinks labels featuring bikes. We spotted this one on a bottle of Monin Syrup in a cafe-bar the other day, for instance. It's a standard element of many cocktails, evidently just the sort to pep you up as you cycle from Paris to Roubaix circa 1903.
But 'gum'? Have we been getting it wrong? Is it to drink, or fix your tyres with?