Should the signposts on London's forthcoming 'cycle superhighways' show distances? Well, of course, you'd think.
But not if you work for TfL, which believes that distances only "confuse people" (their words) and so you're better leaving them off.
So what about giving the destination? Won't that confuse people as well? Perhaps, to ensure complete downward-dumbed compatibility, TfL should leave off from their signs all mention of where the routes are coming from or going to. Maybe they could restrict things to two signs, just saying 'This way' and 'That way'.
After all, it's a principle already being embraced by local councils signing Sustrans routes - as this sign in Wales, snapped last Sunday, demonstrates. Where are we heading? How far away is it? No idea, but at least we know we have the choice of a scenic or a fast route. We may be lost, but we're making good time.
(In fact it's somewhere just north of Newport, perhaps Pontnewydd, en route to Blaenavon, or possibly somewhere else. I think. It was raining so much there was nobody around to ask.)
Still, good to see that this useless information is given in two languages, even if it does mean twice as much space is needed to tell you. It may be pidgin-like, unphonetic, hard to pronounce, and full of strange consonants, but that's English for you.